Eight years ago, Deborah Caldwell decided to start a fashion label that was halfway between a high street mass label and designer one. "On trend pieces...at prices that you don't have to sell a kidney to afford." The result: Storm, which opened in New Zealand. After ten stores there, Caldwell has decided to "storm" the Australian market, beginning with a Chapel street shop. If the opening party was any indication, it's going to be sunny skies ahead.
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